The word “Soosoo” in the local Malayalam dialect refers to urinating and is used while talking to children. “Mone, do you need to soosoo now?”, you would hear parents asking their little ones. Or the kids drawing attention of their parents to tell them that they need to pass “Soosoo“. Anyways, I’m not writing about any toilet ads here but some ads that definitely needs to be flushed out.
The Zoozoo ads by Vodafone have become very popular and it has a huge fan following in You Tube. The ads filled the TV space and the fans praised it through their blogs and email forwards. The concept and character creation of the Zoozoo ads are totally cool and I very much liked it. However, I felt odd by watching some of their ads in the Zoozoo series. I actually felt bad by watching a particular ad. It is the one given below.
Such a violent ad! Agreed, that there is no blood or explicit gore, but didn’t they get any better script to point out that you can set a busy message in Vodafone? Towards the end you will watch it with an odd feeling while you hear one of the Zoozoos screaming out and the phone ringing. Reminds you of some kind of a horror movie! Did they really think that it is funny?
But the above mentioned Zoozoo ad is nothing compared to the “Sweet Bomb” ad of Cadbury Eclairs. After you enjoy the initial background music and the smiley faces in the ad, the heads of the people begin to explode! Yes, explode!! I don’t know about the others, but the explosion of the heads in the chocolate form actually terrified me. For a moment, I thought I was watching a movie like Hostel or something. It was so gory! Watch it below:
I just don’t understand what these ad agencies were thinking while scripting/conceptualizing these ads and I wonder if there is no one from the companies to check out the final form of an advertisement before it goes on TV. I mean, WTF!!!