Starting from the year 2006, Blogswara has released 6 online albums with 61 original songs in 5 Indian languages (Hindi, Malayalam, Tamil, Telugu and Kannada) by 101 individual artists. So much effort has gone into the release of each Blogswara album by everyone involved in this project. What Blogswara aimed for was never a commercial benefit out of it, or to make a band of our own, but to promote amateur music and give a platform for musicians who otherwise would not have been heard in the public. People who have participated in Blogswara have dreamed of sharing the music for free using the power of Internet. Many people who have participated in the Blogswara, who have worked together on a song, have not even met in the real world but made music happen. It was proof that music can unite people. It was all this and much more that has kept the spirit of Blogswara going.
But we think not everything is fair. Our audience has been consistent but limited, considering the wide reach that the Internet offers. And I think that the Blogswara members / musicians deserve a wider audience for the effort they put in. And we tried to reach out to the world. We had our bit of media publicity too. But it seems that the best way to reach out to a wider audience is through tapping the offline audience that comes in huge numbers.
You need money and marketing techniques to promote an album offline. Since Blogswara is a non-profit entity, it is impossible to pour in money. The other way is to get your songs and the concept aired through the radio – but they don’t seem to be interested in broadcasting anything other than filmy music.
At this moment, I think the time has come to think of a revamp, a fresh outlook to the whole concept. Keeping in mind that the very idea of Blogswara came through various discussions with online friends, I request you to put your thoughts, answers or criticism in the comments section.
- Do you think it is time to bid good-bye to Blogswara? A concept that has been widely admired over these years by anyone who have heard of it? If so, why?
- What can be done to bring more life to the concept, keeping the founding concepts in mind?
Please take your time and give us your thoughtful inputs. look forward to that. Thank you!